Lead Shopper Experience, GS1 Germany
& Co-Chair ECR Community
Birgit Schroeder is Lead Shopper Experience of GS1 Germany and responsible for ECR Germany. Birgit has been focusing on the topics of Category Management and Shopper Experience for more than a decade.
In doing so, she is strongly oriented towards the idea of ECR, with the conviction and experience that a cooperative approach with focus on consumer needs achieves much more positive results than a one-sided approach of the market participants.