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Simon Elsby

APAC Sales Director - Exceedra Pty Ltd

Senior business leader with over 25 years’ experience in shopper and category strategy development, omni-channel & customer leadership, revenue management, orqanisational performance and capability building.


He has worked within healthcare, consumer electronics, retail consulting, Ecommerce business transformation and FMCG sectors in SE Asia, Australia and New Zealand

He has also worked in and run major consulting projects with companies such as Abbott Laboratories, Coca-Cola, Samsung, Friesland Campina, Treasury Wine Estates, AACo, Diageo, Carlsberg, Suntory, Galderma, BAT and Mondelez.

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