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About Us

The DNA Hub, powered by GS1 Singapore, enable businesses for omnichannel commerce with one-stop solutions. From proper product identification to sell locally and globally with product GTINs, to developing quality digital product content and digital solutions to communicate to global audience.


Product Content Creation Services
The DNA Hub enables creation of digital content from product image capture, product data capture, SEO-Enhanced Copywriting to mobile hero images all under one roof. Retailers and brand owners no longer need to source services separately from different service providers to get their product content digitised. The DNA Hub understands the requirements of marketplaces and work with retailers and brands to create product content align to their requirements.




GS1 Singapore is part of the not-for-profit GS1 organisation based in Brussels, Belgium with offices in more than 110 countries and is affiliated to the Singapore Manufacturing Federation.

GS1 Singapore has more than 2,500 member companies across multiple sectors and is working with organisations and public agencies to promote and drive adoption of standards, helping Singapore companies improve their competitiveness, operational efficiencies and supply chain management.

GS1 Standards leverage on technology tools such as Barcoding, RFID, and EDI, etc. to facilitate interoperability and provide supply chain structure to industries including Retail, Food and Beverage, Healthcare, Transport and Logistics, Technical Industries and Finance, locally and globally.

Our Studio Lead


Jason captures bold and sensitive pictures of people and the world to tell compelling stories. An associate lecturer with SIMM School of Design, he shares his art as a captivating mentor with young and old, inspiring life-long encounters in the world of composition, colour, light and contrasts. Consistent, competent and highly communicative, Jason draws out talent among his students as well as keen eyes for impactful images and detail.

Equipped with more than 25 years experience in various field of photography, Jason has extensive portfolio covering from corporate branding, executive profiles, public relations, branding marketing to annual reports. In retail advertising, he has also served as long standing photographer for Watson, Guardian Pharmacy, MPH bookstore, Popular bookstore, NTUC Fairprice, Giant and etc.

Studio Lead, DNA Hub

Jason Tan

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