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About Us

The DNA Hub, powered by GS1 Singapore, enable businesses for omnichannel commerce with one-stop solutions. From proper product identification to sell locally and globally with product GTINs, to developing quality digital product content and digital solutions to communicate to global audience.


Product Content Creation Services
The DNA Hub enables creation of digital content from product image capture, product data capture, SEO-Enhanced Copywriting to mobile hero images all under one roof. Retailers and brand owners no longer need to source services separately from different service providers to get their product content digitised. The DNA Hub understands the requirements of marketplaces and work with retailers and brands to create product content align to their requirements.




GS1 Singapore is part of the not-for-profit GS1 organisation based in Brussels, Belgium with offices in more than 110 countries and is affiliated to the Singapore Manufacturing Federation.

GS1 Singapore has more than 2,500 member companies across multiple sectors and is working with organisations and public agencies to promote and drive adoption of standards, helping Singapore companies improve their competitiveness, operational efficiencies and supply chain management.

GS1 Standards leverage on technology tools such as Barcoding, RFID, and EDI, etc. to facilitate interoperability and provide supply chain structure to industries including Retail, Food and Beverage, Healthcare, Transport and Logistics, Technical Industries and Finance, locally and globally.

Why use authorised GS1 Barcodes?

GS1 system is used by both manufacturers and retailers all over the world with the GS1 barcodes recording over 6 billion scans per day on a global scale. You can trust that GS1 barcode numbers issued by an authorised GS1 member organisation are unique, accurate, and based on current global standards.

In Singapore, GS1 Singapore has the sole mandate to administer the GS1 system and is the only authorised source for GS1 barcode numbers and standards.

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