About Us

GS1 weCONNECT, an initiative launched by GS1 Singapore, a not-for-profit global standards organisation, delivers an integrated Digital Product Content Creation (weCREATE powered by The DNA Hub) and Management Solution (weXCHANGE powered by Syndy).

Together with Syndy, our technology partner, GS1 Singapore provide One-Stop services from creating quality digital product content, to seamless content management that simplifies the exchange of Trusted Product Data between brands/suppliers and retailers/marketplaces.


This project is supported by

Info-communications Media Development Authority (IMDA), Enterprise Singapore (ESG) and Singapore Manufacturing Federation (SMF)and is eligible for subsidies*

(*T&C applies).



weCREATE - Product Content Creation Services
The DNA Hub enables creation of digital content from product image capture, product data capture, SEO-Enhanced Copywriting to mobile hero images all under one roof. Retailers and brand owners no longer need to source services separately from different service providers to get their product content digitised. The DNA Hub understands the requirements of marketplaces and work with retailers and brands to create product content align to their requirements.



weXCHANGE - Content Management Platform
weXCHANGE’s technology exists to radically improve the way companies store, manage and distribute product content. Through one unified platform experience, weXCHANGE enables brands to instantly create retailer-specific templates, send templates by email directly to retailers or establish real-time API connections, track content delivery and downloads as well as easily store, manage and update product content and digital assets for internal use, powered by direct integrations with internal and external data sources. weXCHANGE’s unique approach is inspired by first-hand accounts of the challenges and opportunities of working with product content as well as through strong collaborations with some of the world’s most  innovative companies in retail.


GS1 Singapore is part of the not-for-profit GS1 organisation based in Brussels, Belgium with offices in 112 countries and is affiliated to the Singapore Manufacturing Federation.

GS1 Singapore has more than 2,000 member companies across multiple sectors and is working with organisations and public agencies to promote and drive adoption of standards, helping Singapore companies improve their competitiveness, operational efficiencies and supply chain management.

GS1 Standards leverage on technology tools such as Barcoding, RFID, and EDI, etc. to facilitate interoperability and provide supply chain structure to industries including Retail, Food and Beverage, Healthcare, Transport and Logistics, Technical Industries and Finance, locally and globally.


The DNA Hub

2985 Jalan Bukit Merah

Singapore 159457

Phone:  6826 3046
Fax:  6826 3070


Email: contact@thednahub.com.sg

© 2020 The DNA Hub. An initiative by GS1 Singapore Limited (Registration No: 200720720G). All Rights Reserved. | Terms of Service.