[Webinar] GS1 Singapore Retail Forum 2021: Making Sense of Omnichannel Commerce with Data
In the post COVID- 19 world, business is no longer as usual. The pandemic has presented unprecedented challenges across the globe, but there are still business opportunities through omnichannel commerce. Shoppers’ reliance on E-Commerce increased dramatically during the pandemic as there are movement restrictions in public areas. As of May 2020, 66% of global consumers were omnichannel shoppers, with the rates higher in Asia-Pacific (78%) and Africa–Middle East (75%).Those rates speak to the importance of seamless experiences between online and offline environments. Smarter shoppers tend to research on the product info and compare prices before deciding whether to leave home to purchase at a physical store or buy it online. Thus, true omnichannel commerce is built on unique product identification and seamless data sharing to deliver a consistent omnichannel shopping experience.
Recognising the benefits in global business expansion through omnichannel commerce, it is imperative that businesses are equipped with the necessary strategies, tools and leverage on data to thrive in the emerging new reality.